foundation shade help

Looking to find your perfect foundation match? Here are some general guidelines to help you in choosing your shade.

Our foundations are available in three formulations - Original, Light and Concealing. All foundation formulas and shades are vegan, cruelty free and gluten free.

Inexpensive samples of all our products are available through our website.


you may find a match with our cool shades if:

☑ you have noticeable pink undertones;
☑ you usually burn when in the sun;
☑ your veins look blue;
☑ you look your best when wearing jewel (blues, greens, purples), white and black tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our neutral shades if:

☑ you have balanced golden yellow and pink undertones;
☑ you generally burn when in the sun;
☑ your veins look blue;
☑ you look your best when wearing jewel (blues, greens, purples), white and black tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our beige shades if:

☑ you have balanced golden yellow or pink undertones and may even be a bit peachy;
☑ you burn and then tan, rarely burn or even tan easily when in the sun;
☑ your veins look either blue or green;
☑ you look your best when wearing jewel (blues, greens, purples), white, black and even earth tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our warm shades if:

☑ you have warm peachy undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.


you may find a match with our golden shades if:

☑ you have heavier golden undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.


you may find a match with our olive shades if:

☑ you have subtle golden green undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.