foundation shade help

Looking to find your perfect foundation match? Here are some general guidelines to help you in choosing your shade.

All of our foundations are available in three formulations - Original, Light and Concealing.

Inexpensive samples of all our products are available through our website. Orders which contain only samples qualify for our reduced Light Packet shipping rate.


you may find a match with our cool shades if:

☑ you have noticeable pink undertones;
☑ you usually burn when in the sun;
☑ your veins look blue;
☑ you look your best when wearing jewel (blues, greens, purples), white and black tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our neutral shades if:

☑ you have balanced golden yellow and pink undertones;
☑ you generally burn when in the sun;
☑ your veins look blue;
☑ you look your best when wearing jewel (blues, greens, purples), white and black tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our beige shades if:

☑ you have balanced golden yellow or pink undertones and may even be a bit peachy;
☑ you burn and then tan, rarely burn or even tan easily when in the sun;
☑ your veins look either blue or green;
☑ you look your best when wearing jewel (blues, greens, purples), white, black and even earth tones; and
☑ you have blonde or light colored hair with blue or green eyes.


you may find a match with our warm shades if:

☑ you have warm peachy undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.


you may find a match with our golden shades if:

☑ you have heavier golden undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.


you may find a match with our olive shades if:

☑ you have subtle golden green undertones;
☑ you tan easily and never burn when in the sun;
☑ your veins look green;
☑ you look your best when wearing earth tones; and
☑ you have darker colored hair with darker colored or brown eyes.